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Best for: Athletic Departments with robust in-house Creative staff
The Goals
Highlight Excellence and Cultivate a Following to Connect with the Community
“The goals for Bishop Lynch Athletic Department’s social media are highlighting the student-athletes and engaging with the community. In terms of a strategic plan, the main focus has been growth.”
Bishop Lynch looks to build a digital base through student-athlete and competition promotion. Their social media plans focus on the school community, showcasing their rich tradition of excellence.
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The Challenges
Struggling to Create Relevant and Effective Visual Content
A year ago, Bishop Lynch struggled to create an identity on social media that reflected its mission and was relevant to current trends. “Before signing on with Gipper, it was hard to create content. A lot of what we were doing was picture or text-based and very caption heavy.” Ryan felt that their current social media model was ineffective and unworkable.
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The Challenges
Struggling to Create Relevant and Effective Visual Content
A year ago, Bishop Lynch struggled to create an identity on social media that reflected its mission and was relevant to current trends. “Before signing on with Gipper, it was hard to create content. A lot of what we were doing was picture or text-based and very caption heavy.” Ryan felt that their current social media model was ineffective and unworkable.
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“Gipper has been a tremendous asset for our program. Whether it is recruiting or statistical graphics from our season, we can get things pumped out in a matter of minutes. We have and will continue to recommend Gipper to any team or athletic department willing to listen. Absolute game-changer.”
Sean Foulkes
Head Coach, Track & Field, Rochester University