JONES COLLEGE

CASE STUDY:

JONES COLLEGE

Ellisville, MS

Quest for Verified Status

Summary

Quest for Verified
Status

Jones College is on the hunt for greatness. Kevin Maloney’s goal for Jones College Athletics social media is to be the best, and Kevin knows the most critical aspect of that is to create excitement for the students. He has done that through the steady sharing of extremely clean, consistent, and professional-looking graphics.

Kevin highlights the big accomplishments, which always garner a lot of attention online, but he knows his bread and butter posts, like GameDays and Players of the Week, are just as important. Beyond that, Jones College does an excellent job of connecting with the greater community - inviting the local elementary schools and youth programs to games and clinics on-campus.

Overall, Kevin’s social strategy is just as ambitious and driven as the athletics teams are at Jones College.

Quest for Verified Status
Kevinmaloney

Kevin Maloney

Assistant Athletic Director for Sports Information

Jones College (MS)

The Goals

Reflect the Teams’ Championship Culture

Kevinmaloney

Kevin Maloney

Assistant Athletic Director for Sports Information

Jones College (MS)

Kevin’s winning mentality shows in his social media strategy.

“I want our students to feel compelled to view our content, to re-share it on their feeds, and to feel like they are involved in everything we’re doing. Beyond that, I want our graphics and our brand to reflect how dominant we are on the field. All of our teams are in the top 5 and top 10 in every sport, so I am always thinking about ways that we can continue to stand out on social.”

His other goal for Jones College Athletic platforms is to ensure everyone in the community is excited about what’s going on with Athletics. “My hope is that people will look at our social accounts and say, ‘Wow, their content looks really good. They’re doing something different than every other school.”

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Check All Boxes

The Challenges

Other Solutions Didn’t Check All Boxes

Check All Boxes

“Because we don’t have an in-house graphic designer, I was searching for a design platform that was easy to use.” As Kevin researched solutions, he struggled to find a platform that checked all of his boxes: easy to use, affordable, a large variety of editing features, and wide-ranging and expanding template offerings. “I wanted something that I could easily do, but more than anything else, I wanted our graphics to stand out and look different from all of our big rivals. So, I was looking for a solution that was not only easy to use but also offered a massive selection of highly customizable, top-quality templates. I struggled to find that until I partnered with Gipper.”

Clean, Professional Graphics

The Solution

Clean, Professional Graphics

Clean, Professional Graphics

The most important factor in Kevin’s approach is to guarantee that the graphics are consistent with the brand and look really high-quality. “We want to make sure that our content just looks clean - it doesn’t necessarily need to be flash or fancy, just clean. They need to look like they’re professionally done.” Kevin creates and shares a multitude of graphics celebrating things like big achievements by coaches and alumni, team rankings, students signing to play at the next level, and camps or clinics. Yet, on a daily basis, he is sharing his go-to GameDays, Players of the Week, and Score Updates. “Ultimately, I want to look the best - I want our school to look good and our athletes and coaches to be promoted and highlighted in a professional way. We have been able to do that with Gipper’s help.”

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The Result

Student Engagement Sky-Rockets at
Jones College 

Sky-Rockets

The professional-quality content Kevin creates and shares, coupled with an increase in volume and frequency, has influenced palpable enthusiasm from the community. “We have seen enormous development in engagement rates, especially on Instagram. Our students now are just so excited to share what we post. It's been overwhelming what they re-post - they're sharing content at an all-time high.” Kevin attributes much of this success to the partnership with Gipper. “We have put out better content using Gipper. That has for sure been the biggest benefit for us - our graphics look top-notch.”

 

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