Today's need for effective communication and marketing has never been greater, especially in high school athletic departments. But it can be difficult for ADs strapped for time and resources to deliver.
Enter the digital newsletter.
This super impactful and easy solution is often overlooked by high schools. Many colleges, pro sports teams, and businesses already use newsletters to connect with their audiences, and it's time high school programs follow suit. Here are three reasons why ADs should adopt this game-changing tool for their athletic departments.
1. Streamline Communication to Save Time
A digital newsletter can become your department’s go-to source for all key updates and information. Instead of sending multiple emails, texts, and calls, consolidate everything in one regular newsletter. This allows your community to “self-serve” by finding the information they need—like game schedules and ticket purchasing—on their own.
Creating a newsletter once a week or once a month may take a little setup time, but the payoff is huge. By centralizing communication, you’ll reduce the number of questions that ADs and coaches handle daily. Plus, a newsletter can be easily shared through email, social media, your school’s website, or even text message links.
2. Shape a Positive Community Perception
Many ADs have expressed concerns over the decline of local media coverage in recent years. It used to be common for local newspapers to feature stories about student-athletes, teams, and achievements. But as local media coverage dwindles, it’s easy for the positive stories of a program to get overshadowed by occasional negative events or misunderstandings.
With a digital newsletter, you become your own publisher. Highlight achievements, showcase stories about players and coaches, and keep the community up-to-date on your program’s successes. This active sharing helps build a positive image and trust in your department and its mission.
In the long run, this transparency strengthens the relationship between your program and the community.
3. Increase Engagement and Drive Revenue
As your newsletter builds trust and positive perception, it naturally paves the way for greater community engagement and revenue opportunities. Support from fans, parents, alumni, and local businesses can be crucial for funding equipment, facility upgrades, and other essential resources.
Newsletters can include calls to action (CTAs) with direct links for purchasing tickets, making donations, or signing up to volunteer. This streamlined process reduces friction, making it easy for supporters to take the next step in helping the program.
By making it effortless for people to act, a digital newsletter can drive increased ticket sales, donations, and community attendance at events—all of which support and enhance the athletic experience for student-athletes.
Ready to Start Your Newsletter?
If you’re still skeptical, consider exploring examples from other high school athletic departments. Many have seen incredible results from implementing a regular newsletter, and it’s entirely possible to create something impactful with limited time, especially if you have the right tool.
Interested in getting started? Try Gipper Newsletters for free today!
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